Copywriting Services

Copy-writing Service

We work with the best Copywriters around the world to find the most suitable match for your specific industry and requirements. As part of our creative team our Copywriters will develop and fine-tune your texts until you are fully satisfied with the final outcome. For that, we make sure that the right procedure is followed and proper updates have been provided to the customer.

All Globibo copywriters adopt the following positive traits:

1. They prefer plain and simple language that caters for the general audience. That does not mean that they are not skilful writers, but they prefer language that is direct, necessary, and easy to understand. There is no redundant nor exaggeration of words.
2. Globiblo copywriters are strategists. They will tell stories and report facts, but most importantly, will demand the attention of the customer to act. They have a very clear goal in mind which is to get the customer to buy the service/product.
3. Our copywriters are very disciplined and focused, and will produce the contracted deliverable as agreed upon. Any delay or postponement would be relayed as soon as possible.

Our copywriters know how to create quality content, and you can find out about effective copywriting too in our blog ‘Steps for Effective Copywriting’

Copywriters

A copywriter structures the content based on a determined marketing strategy to reach the right target audience. Copywriters are selected based on academic knowledge as well as vast experience in the specific industry. Projects in the area of marketing or technical disciplines also often include an editing process in which another linguist provides more rigorous alternatives to the suggested text. The difference between Editing and Proofreading is summarized in the picture below:

To know more about our copywriters,contact us

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Copywriting Process

1. 1. Client Engagement Scope : Our Client-Engagement process starts with understanding the objectives of your copywriting activities. Based on those objectives and specific domains, we will suggest the right working model, process and copywriter. After agreeing to the project approach, the project manager will remain your central contact person for all activities. All writing activities can have multiple iterations of revision and editing.
2. 2. Content Management Analysis & Feedback : Furthermore, content testing or validation processes (including A/B tests) can provide feedback for individual components or the entire body of work. Our monitoring and analytics tools facilitate segmented qualitative and quantitative feedback to provide insights in regards to marketing impact and conversion of the copywriting products.
3. 3. Publishing & Distribution : After aligning the content to the best potential impact, we also support our clients in the publishing and distribution process.

If you want to know more about our Copywriting & Editing processes or approach, please contact us

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E-book Copywriting

We are also able to assist you in copywriting any e-book you would like to take to the next level in the market.

Types of e-books: business, marketing, finance, manufacturing, law, technology, travel, education, healthcare, entertainment, etc.

The process is simple and is as follows:

1. You will need to decide on the topic: If you have run out of ideas, our team of writers will be able to assist you.
2. Brainstorm the points you would like to be included in the e-book: We will assist you to add more meat to the contents once we receive your points.
3. Decide on your target audience: This will enable us to set the tone and language of the copy.
4. Once you have decided on the title, contents, and target audience, please email them to us.
5. Our team will take a few days to plan the e-book, after which we would need to discuss the format of the e-book (e.g. page numbers, number of chapters, etc.).
6. The final outline of the e-book will be emailed to you for a final confirmation before we start on the book.
7. We will email you each chapter as it is completed, so that any suggestions for deletions or additions could be made as the book progresses.

Copywriting FAQ

1. Does Copywriting require a specific writing style?

Copywriting as such doesn’t have a fixed writing format. The content generated through copywriting depends on the client’s needs and the tone of that particular service. The idea is to write copies that attract and inform the audience through simple yet impactful content.

2. How long does a copywriting project take?

The completion of a copywriting project depends on various factors. The number one factor is the size of the project. If the task is for 10-15 pages, it will take more than a week. Other than that, researching can also take a fair bit of time depending on the topic.

3. What makes a copywriter reliable?

Copywriting is an art that requires certain skills. Make sure the copywriters you choose have their way around words. They must be experienced writers with good communication and researching skills.

4. What is the difference between copywriting and content marketing?

Copywriting is the act of writing text for the purpose of marketing. The product is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action, like making a purchase, subscribing to a newsletter, calling for more information, etc.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. As such Content Marketing is a broader function that also includes the publishing / distribution of content, while Copywriting is just the actual writing itself.

5. How is copywriting service charged?

Generally Copywriting Services are charged “per word”. The price per word is determined by the subject and seniority of the writer, as well as the number of rounds of revisions.

6. Why do you need copywriting services?

Copywriting is a professional service required to optimize your website, improve your online marketing, and improve client engagement.

7. Is copywriting different from content writing?

Yes, content writing is primarily done for entertainment purposes, but copywriting is done for SEO. It is necessary to increase client engagement.

8. Does that mean copywriting does not require skilful writers?

In reality, copywriting requires skilful writers who can combine both content writing and SEO management skills.

9. Is there room for innovation in copywriting?

Client engagement means attracting the attention of the client. This can be in the form of attractive brochures, which need to be innovative for better client engagement.

10. Why is copywriting important for website optimization?

Copywriting is necessary to help attract organic web traffic to a website. Subsequently, this is necessary to improve the ranking of the website in the search engine landing pages.