Shopping car abandonment and a consequent drop in conversion rates is one of the most highly dreaded concerns of all ecommerce website owners. Regardless of the quality of the products and the services you provide, there are several instances wherein a potential customer simply adds a product to his cart and then leaves without completing the payment transaction. While In some cases the customer does return to go ahead with the purchase at a later time, at other times, the products just lie abandoned, never to be paid attention to.Talk to us
However by keeping in mind a few important aspects of marketing while creating your product selection and shopping cart page, you can enhance the user experience manifold and optimize checkouts on your website.
Personalizing the user experience by allowing them to customize a product as per their preference is a marketing strategy that most businesses today are making massive profits from. To cite an example, the leading bicycle maker Trek, allows his customers to design and build their own bikes from scratch. Product customization has also been a driving force behind the success of ecommerce giant Amazon. The concept not only ensures that the consumer gets exactly what he wants, but also stays happily loyal to your business.
Our expert marketing teams at Globibo Media, help you design excellent product selection and shopping cart pages to lure your potential customers into completing their purchases in one go, and increase your conversion rate multiple times over for greater profits over time.
While it might be a great way of gathering customer information and replenishing your database, the registration process must be designed in such a way that it does not end up annoying a potential customer who could have otherwise gone ahead with the checkout process and made a transaction. It is good idea to keep the fields in your registration form to a minimum. If possible you can also entirely skip the registration process and directly bring the customer to the payment website. This ensures a faster checkout for the customer and substantially reduces the chances of an abandoned shopping cart. Here are a few things that you must keep in mind while designing your registration page:
The navigation link or button that directs the customer to the registration page must be properly labeled and easy to find, so that the customer does not end up on a page he doesn’t expect. The user must be allowed to make a conscious decision of whether he wishes to register for a purchase on your site or not. You can also help your users understand the benefits of creating an account in simplifying their purchases from your site in the future.
Most ecommerce website nowadays offer their customers the provision of using their already existing Twitter, Facebook or Google accounts for registering on the former. Accepting logins from previously created social accounts help ecommerce websites pull the relevant data from other websites with minimum hassles to their customers.
Nobody likes to fill in hundreds of details about their personal self just to register on a website for a purchase. As a matter of fact, the length of your registration form can largely impact the user’s decision in going ahead with the transaction or abandoning his cart and leaving the site. The idea is to extract the most relevant pieces of information without annoying your customers with unnecessary details.
You can make the registration process relatively stress free for your customers by offering them adequate instructions such as number of characters required, case sensitive or not, for filling out the different fields in the form. In case your customer makes a mistake in the form, the respective erroneous field must be highlighted to grab the attention of the user and prompt him to make the necessary correction.
Globibo Media offers you the necessary expertise to build the most effective registration process that instigates people to create their personal accounts on your website, and keep returning to take up your services in the future as well. The data that you extract from registered accounts of your customers helps you in personalizing their user experiences and monetizing your marketing efforts.
With the evolution of technology, it has become exceedingly simple to make your purchase payments on ecommerce websites. Most ecommerce websites are integrated with electronic payment systems such as credit cards, online banking and cheques which allow you to make cashless transactions for your online purchases. The customers can also make their complete payment in cash when they receive the product delivery at their doorstep. However it is extremely important to keep your payment gateway secure in order to establish your credibility with the customers. Let’s have a look at the various payment options that most ecommerce websites offer to their customers.
About 90% of the people in North America employ the use of credit cards for making payments for their online purchases. In order to maintain the security of such transactions and keep them fraud-proof, the online merchants practice stringent rules that have been stipulated by the credit card issuing companies such as MasterCard and Visa. Although the actual internal process of credit card payments for online purchases is quite complex, the customer simply has to fill out a few of his credit card details on the payment page.
A payment processing website called the PayPal allows online payments and money transfers for ecommerce websites registered with it. In exchange for a fee, PayPal allows the users on its integrated ecommerce website to transfer the payment amount online for a purchase that they make.
Users are also allowed to make online purchases by using post dated cheques filled out for the purchase amount to be paid to the vendor. The purchased items are locked away from the inventory until the cheque gets cleared by the online merchants’ bank.
One of the commonest payment options that almost all ecommerce websites offer is the cash on delivery option, which requires the customer to make the full payment as and when he receives the delivery of the purchased products.
Globibo Media helps create a simplified and highly secure payment page that prevents your website against any fraudulent transactions and ensures successful completion of purchases made on your ecommerce website.
One of the most important aspects of making the shipping of your products to the customers successful is providing them information on their expected delivery dates on the checkout page and then adhering to the stipulated schedule to enhance the credibility and reputation of your brand. A few things that you must consider while designing your shipping process are:
Our dedicated team of professional experts at the Globibo Media offer excellent solutions for designing shipping options for your merchant website. By ensuring secure shipping and delivery of your products on time, you can not only establish a reputation for your brand, but also increase your sales tremendously.
For all ecommerce website owners, it is absolutely essential to have a well drafted agreement of Terms and Conditions that is linked to your store. The fundamental contents of your terms and conditions are designed to provide legal protection to your business with respect to the products and services that your customers avail from your website. It outlines your liability over a defect or damaged product and also stipulates the level of coverage that you are obligated to provide in case of a conflict with a customer. The basic content of T&C should be as follows:
Globibo Media offers your expert assistance on designing a well written draft for your T&C agreement that encompasses all the major aspects of online businesses. We extend our complete support in safeguarding your business against illegal and unwarranted allegations by creating a set of T&C which comprehensively address every legal issue of your business that must be looked into.
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