Copywriting

Copywriting

Copywriting Types
Copywriting Service
Content Strategy
Copywriting Process
E-book Copywriting

Help Clients empower & engage People in communication.

Copywriting

Copywriting is the process of structuring and writing text to perfectly promote a person, business, opinion, or idea to the right audience. Although the word ‘copy’ may be applied to any content intended for printing (as in the body of a newspaper article or book), we use the term “copywriter” specifically in the context of promotional media, regardless of the medium (as in advertisements for print, television, radio, or other media). According to Andy Maslen (2015, p. 13) in his book “Persuasive Copywriting,” copywriting is “the commercial activity of creating, maintaining, and deepening profitable relationships using the written word.”

We support you to persuade your readers, listeners, or viewers to respond to marketing copy or promotional text—for example, to buy your product/service or to subscribe to a certain viewpoint/message. For us at Globibo, our copywriting service is all about helping you sell your service or product. Unfortunately, there are many people out there who write sales copy, but are they equipped or trained to do it right, to use the right words to “sell” your service/product?

When you engage our copywriting services, our copywriters will provide an essential element in the creative process of your company and supply the text (otherwise known as copy) that accompanies the imagery in advertisements. We will manipulate the combination of imagery and words to mold ideas to create advertising material for your company. Not sure if you should get our copywriting services? Check out the blog ‘Why Is It A Good Idea To Hire Copy Editors?’

 

Copywriting Types

Copywriting Types

Globibo offers various types of copywriting tailored to your specific requirements. Basically, all three types of copywriting below have the same objectives, which are to look into the minds of the target buyer/customer, think of ways to make them feel that your service/product is the best, and guide them towards your service/product.

Innovative & approach-driven copywriting for sales & marketing: Our copywriters help create direct sales letters, brochures, postcards, television or radio commercial scripts, online ads, and other marketing communications media.

Professional copywriting for business purposes: Globibo’s copywriters provide copywriting services for mail pieces, taglines, jingle lyrics, web page content, e-mail, and other Internet content, and white papers.

Optimization Copywriting for Websites: Content-writing on websites may include, among its objectives, the achievement of higher rankings in search engines (Search Engine Ranking Optimization). Known as “organic” search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal. Copywriting for social media content, including blog posts, tweets, and social networking site posts.

Best Copywriting Service around the World

Copy-writing Service

We work with the best copywriters around the world to find the most suitable match for your specific industry and requirements. As part of our creative team, our copywriters will develop and fine-tune your texts until you are fully satisfied with the final outcome. To ensure customer satisfaction, we adhere to the correct procedure and provide timely updates.

All Globibo copywriters adopt the following positive traits:

They prefer plain and simple language that caters to the general audience. That does not mean that they are not skillful writers, but they prefer language that is direct, necessary, and easy to understand. There is no redundancy nor exaggeration of words.
Globiblo copywriters are strategists. They will tell stories and report facts, but most importantly, they will demand the customer’s attention to act. They have a very clear goal in mind, which is to get the customer to buy the service/product.
Our copywriters are very disciplined and focused, and will produce the contracted deliverable as agreed upon. Any delay or postponement would be relayed as soon as possible.

Our copywriters know how to create quality content, and you can find out about effective copywriting too in our blog ‘Steps for Effective Copywriting’

 

Elevating Your Content Strategy with Expert Copywriters

Copywriters

A copywriter structures the content based on a determined marketing strategy to reach the right target audience. Copywriters are selected based on academic knowledge as well as vast experience in the specific industry. Projects in the area of marketing or technical disciplines also often include an editing process in which another linguist provides more rigorous alternatives to the suggested text. The difference between editing and proofreading is summarized in the picture below:

At Globibo, we have developed our standard on how to evaluate linguists. Considering our large-scale facilities and technical equipment, we provide training opportunities for Simultaneous Interpreters as well as aspiring Consecutive Interpreters. Together with educational institutes, we try to improve the skill set of linguists working in conferences. To find out why you should hire a quality simultaneous interpretation service for global seminars, read our blog ‘Why It Is Important To Hire A Good Simultaneous Interpretation Company For International Seminars?’

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Copywriting Process

1. Client Engagement Scope: Our client engagement process starts with understanding the objectives of your copywriting activities. Based on those objectives and specific domains, we will suggest the right working model, process and copywriter. After agreeing to the project approach, the project manager will remain your central contact person for all activities. All writing activities can have multiple iterations of revision and editing.

Copywriting Process
2. Content Management Analysis & Feedback: Furthermore, content testing or validation processes (including A/B tests) can provide feedback for individual components or the entire body of work. Our monitoring and analytics tools facilitate segmented qualitative and quantitative feedback to provide insights regarding marketing impact and conversion of the copywriting products.
3. Publishing & Distribution: After aligning the content to the best potential impact, we also support our clients in the publishing and distribution process.

E-book Copywriting

E-book Copywriting

We are also able to assist you in copywriting any e-book you would like to take to the next level in the market.

Types of e-books: business, marketing, finance, manufacturing, law, technology, travel, education, healthcare, entertainment, etc.

The process is straightforward and consists of the following steps:

  1. You will need to decide on the topic: if you have run out of ideas, our team of writers will be able to assist you.
  2. Identify the key points you want to incorporate into the e-book. We will help you add more meat to the contents once we receive your points.
  3. Decide on your target audience: This will enable us to set the tone and language of the copy.
  4. Once you have decided on the title, contents, and target audience, please email them to us.

5. Our team will take a few days to plan the e-book, after which we will need to discuss the format of the e-book (e.g., page numbers, number of chapters, etc.).

6. The final outline of the e-book will be emailed to you for a final confirmation before we start on the book.

7. We will email you each chapter as it is completed so that any suggestions for deletions or additions can be made as the book progresses.
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Copywriting FAQ

Copywriting as such doesn’t have a fixed writing format. The content generated through copywriting depends on the client’s needs and the tone of that particular service. The idea is to write copies that attract and inform the audience through simple yet impactful content.
The completion of a copywriting project depends on various factors. The number one factor is the size of the project. If the task is for 10-15 pages, it will take more than a week. Other than that, researching can also take a fair bit of time depending on the topic.
Copywriting is an art that requires certain skills. Make sure the copywriters you choose have their way around words. They must be experienced writers with good communication and research skills.
Copywriting is the act of writing text for the purpose of marketing. The product is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action, like making a purchase, subscribing to a newsletter, calling for more information, etc.Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. As such Content Marketing is a broader function that also includes the publishing / distribution of content, while Copywriting is just the actual writing itself.
Generally Copywriting Services are charged “per word”. The price per word is determined by the subject and seniority of the writer, as well as the number of rounds of revisions.
Copywriting is a professional service required to optimize your website, improve your online marketing, and improve client engagement
Yes, content writing is primarily done for entertainment purposes, but copywriting is done for SEO. It is necessary to increase client engagement.
In reality, copywriting requires skillful writers who can combine both content writing and SEO management skills..
Client engagement means attracting the attention of the client. This can be in the form of attractive brochures, which need to be innovative for better client engagement.
Copywriting is necessary to help attract organic web traffic to a website. Subsequently, this is necessary to improve the ranking of the website in the search engine landing pages.