While global business portals are effective, country-specific ones are key to marketing success. In the current market, many companies are competing over platforms rather than products and country-specific portals are crucial for an overall successful business portal.
Country-specific business portals offer a sense of personalization and present more options for the customer. Moreover, they are made to abide by the regulations in a specific country. Country-specific business portals allow local and international businesses to sell their products at wholesale prices for local retailers.
Marketers and strategies can take advantage of this and advertise these portals as the go to area for buying localized products at great prices. Some factors that an organization must consider as part of their strategy for creating country-specific portals:
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Metrics: Much like content, metrics must also be divided into local, regional and global. Some metrics like number of website visitors, most commonly viewed pages/ categories and more are universal. Local metrics related to offers and translations will have to be measured separately.
These are some of the basic factors that account for the creation and functioning of multiple portals across the globe. Companies that have to create multiple portals for different brands have even more work on their hands. Globibo Media can provide the solutions required to make multiple portal management a breeze in different countries.
e-TradeAsia is an online trading market AsiaNet Inc. It aims to keep buyers and traders informed about the latest happenings with a focus on Asian markets. China and Taiwan host their Asian offices. EtradeAsia has over 700 thousand users and almost a million products in its catalog.
Apart from encouraging trade and sales, the site also allows users to post company and business news to prompt more customers to make informed decisions. Buyers and sellers make deals on the site on a daily basis. Their parent organization, AsiaNet, can offer a list of other services that can help businesses expand globally.
While the trade portals mentioned online are great examples of country-specific targeting, they can also serve as examples for content management, marketing and customer service. The content on these portals is becoming more complex to manage as there are multiple formats and languages involved. Partnering with the right translation, creation and editing companies is the key to having successful portals. We can find them for you and ensure that competent results are achieved.
Globibo Media is experienced at creating web portals that benefit companies with multiple branches in different countries. We can help in the setup of different portals, along with the content creation and marketing for these portals. Multi-lingual support can also be provided across different regions. Our expert global teams have the knowledge required to not build competent strategies, but to put them into effect and make sure they stay on track. Achieving local, regional and global goals becomes easy when you have the right partner and that is us.
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