Every successful campaign has an excellent agency that has given its best to make it possible. The huge reach of social media has ensured that the efforts of social media of one country spill over into a number of different countries. It means that the work of one social media in a particular country can inspire another social media agency in a different country. A number of social media agencies spread across the world offer exemplary services.
A few, however, can be ranked as the best. The latter provides useful and creative solutions for a number of local, national, and international brands. The following list we have come up with at Globibo Media features those social media powerhouses that influence the buying decisions of people in their target territories.
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For the Chinese, who are starved of Twitter due to government policy, Weibo is the window through which they can talk to each other. It is an extremely popular blogging platform targeted towards Chinese users. Although Weibo is structurally similar to Twitter, the language difference between English and Chinese resulted in this media site developing differently.
As 140 characters written in Mandarin packs more content compared to 140 characters typed in English, the Weibo communication length is much more than extended compared to the Roman script language. This permits users to engage in micro-blogging. Any company holding a Weibo account may also increase its communication level with customers. They can post messages that contain larger amounts of content compared to Twitter. Even though there were rumors that Weibo is dying due to a lack of privacy due to a number of laws passed by the Chinese Government, the fact is far from the truth. The number of active users continues to rise, with a 34 percent rise every year.
It went up by a massive 57 percent in 2015. It continues to be China’s dominant source of news content. Netizens come or acquire information, comment, and share. This platform also has a number of extra features to keep the users returning back to the Weibo site. This social media giant at present has registered users numbering over 500 million. Active users per month come to 390 million. Weibo has not been killed by WeChat.
Page views number 800 million and 4.9 million comments are written every day. A few of Weino’s top stars have followers compared to global stars. The top five ranks have held their positions. In the number one position is Yao Chen. The second position is held by Chen Kun. Other lower positions have seen a number of people come and go.
It is one of Asia’s most used and popular messaging apps. China is an exceptionally lucrative market for this app. Tencent, the Chinese technology company, developed this app in 2011. It has in excess of 697 million active users every month. A number of western marketers who want to expand their business in Asia realize WeChat’s potential.
The app, however, can be a daunting prospect to anyone not conversant with the Mandarin script. The app can be divided into three vital components: Wallet, Moment, and Subscriptions. All of them are important to publishers and brands. Moments: It is WeChat’s basic feature. A user can post text updates and also upload a maximum of nine images. Articles and videos can also be shared.
It is similar to Twitter News Feed and Facebook Timeline. The basic difference between WeChat the other & social networks is that privacy and intimacy are a notch higher. Others are unable to read your contact list. Only verified friends can view your updates. You can exclusively see interactions of people you have saved on the contact list.
Subscriptions: In light of advertising, Subscriptions make for an extremely effective content marketing platform. It finds favor among brands and publishers. It is found on the friend list of the WeChat user. When the user clicks it, he or she can access content from a large number of companies.
Branded apps can be downloaded too. Wallet: It is what the word means You can pay anyone or a merchant through Messenger. The WeChat Wallet has expanded from Hong Kong to China and is now available in South Africa. Payment through WeChat currently clocks around $556 billion, almost double the $282 billion moved by PayPal in 2015. You must have a Chinese ID or own a China-registered company to sign up. In case you have no connection with China, you can ask Tencent to make an account. Do note that people resident in the PRC cannot see your account.
About 82 percent of the Russian population is on social media. Russians prefer homegrown social media websites over foreign ones.
OK.ru: Although Vk is popular with users in the 18 to 34 age group, people older prefer the OK social media site. It enjoys 31.5 million viewers every month. Women forms the majority, making up 69 percent of the total membership.
Vk.com: It was earlier known as Vkontakte and is presently the most used social media platform in Russia. It has about 46.6 million users every month. The platform can be described as a blend of file-sharing platforms together with Facebook. Similar to Facebook, users of Vk have profiles. They can search for other users and add them so that they can follow status updates, videos, and photos. Users can upload any kind of audio and video files. They can share resources with a number of other users. Since this service can cross legal boundaries, Vk is trying to ink a partnership with a number of record labels to start a subscribed service that will permit the legal sharing of files.
If you want to know more about using social media to promote your brand in any specific country, get in touch with our experts at Globibo Media today.
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